About Us
THE BEST FITNESS BRAND IN THE WORLD
Reebok is an American-inspired global brand with a deep heritage in fitness. In fact, our mission is to be the best fitness brand in the world. At Reebok, we know that greatness doesn't come from standing still. We have a long history of pushing boundaries. We're the brand that helped usher in a wellness movement that forever changed the way we view spandex and headbands. It's not the 1980s anymore but today, we continue to be bold in everything we do. We are curious, provocative, witty and unpredictable. We are Reebok.
As we transitioned from a traditional sports brand to a fitness-focused brand, we've understood one universal truth: That living an active life allows people to be their best selves – physically, mentally and socially.
At Reebok, we believe that through sport, we have the power to change lives. And our sport is fitness.
OUR CONSUMERS
We believe that fitness is for everyone – and every BODY. This is for every day – not just game day. For our consumers, the 'Game Changers', fitness is the vehicle they use to explore the edges of life. Game Changer doesn't shy away from the unexpected; in fact, they accept it. They are constantly evolving and looking to try new things in all aspects of their world and are curators of their own lives. They instigate innovation, they define their own code and they build their own tribe. They really changed the game.
OUR ICONS
With the Nano, we wanted to create the best training shoe in the industry. Running is the #1 activity in fitness.
Our two innovative products allow us to meet our consumers where they are:
At the intersection of style and sport, we offer Zig, an energy return key to power you through your run and through your day.
Forever Floatride Energy offers a premium cushioning experience, allowing you to float while running.
We celebrate our heritage with our most recognizable icon – Classic Leather: the original runner model for today.
Club C upholds our 80s court heritage, while remaining relevant to consumers around the world today.
The Instapump Fury is our iconic design born from rebellion and technological innovation.
OUR BUSINESS
Our approach to achieving long-term, sustainable growth is to bring our brand story to life through our extraordinary and iconic products. Today, we focus on our key footwear icons that represent the spectrum of our consumers' lives – from the gym to the street. The key to our business is winning consumers with these iconic products combined with a rich story and our commitment to being available wherever they are.
Lastly, we will continue to drive growth across all our business segments. We will continue to grow our apparel business by setting new fitness codes and creating must-have looks for Game Changers – in and out of the gym.
ABOUT ACTIVE MAP
REEBOK is carried by MAP Active as the only distributor of this brand in Indonesia. MAP ACTIVE ADIPERKASA (MAA) is part of PT. Mitra Adiperkasa Tbk, a public company that has more than 680 sports and children's shops throughout Indonesia, including Sports Station, Kidz Station, Golf House, Planet Sports, Planet Kids and Planet Girl. Now listed in the TOP 100 Global Sporting Goods Retailers and ranked #1 in Southeast Asia, MAP ACTIVE plans to open more than 1,000 independent stores in 2015 to achieve its mission of mental and physical health for all Indonesians.